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ABC Establishes PowerSports Division and Sales
(INDIANAPOLIS, IN)—Auction Broadcasting Company (ABC) recently announced the creation of its PowerSports Division, featuring biweekly sales at its ABC Indianapolis facility. The PowerSports Auctions are held at ABC's facility at 3110 South Post Road, Indianapolis, Indiana (Check for upcoming sale dates and times in the column to the left). More than 400 powersport units will be for sale at this premiere auction, with Honda Financial and BMW financial being the primary consignors, consignments are welcome.
"ABC is the first major auto auction to establish a PowerSports Division," comments John Combs, General Manager of ABC Indianapolis. "The sales will feature more than 400 units — including cruisers, sport bikes, dirt bikes, ATVs & watercraft — from a 22-state area. Our PowerSports Sales will be geared for dealers only."
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In anticipation of ABC's first PowerSports Sale, the company has created a PowerSports logo and is advertising in several motorcycle publications. "We're very excited about this new endeavor," continues Combs. "We anticipate that these PowerSports Auctions will pull dealers from the entire country."
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In addition to being available at the auction site, the PowerSport Sale will also be featured on the Internet via OnLine Ringman®. With the OnLine Ringman® technology, dealers throughout the country are able to interactively view and participate in lane bidding, access vehicle and other information, and participate in sales on a real-time basis.
"Since our inception, ABC has been committed to introducing state-of-the-art technology to the auto auction industry. Now, we are able to take that level of sophistication and introduce it to the PowerSports arena, with sales that take advantage of ABC's technological innovations as well as our auction expertise," states Robert Rauschenberg, ABC's President/Managing Partner. "With the addition of our PowerSports auctions, we are expanding our customer base as well as assisting customers from the motorcycle finance industry to take advantage of our sophisticated auto auction sites," continues Rauschenberg. "We trust this is the first in a continuing expansion of our customer base in the PowerSports arena. It's a win/win situation for both ABC and the motorcycle financial consignors, and yet another first for ABC."
"Products like our A2T2 theaters, ABC FastLot, OnLine Ringman® and our new ReconRamp have brought technology into the dealers' homes and offices, with sales right at their fingertips. From the auction site to the Internet site, ABC has pioneered new technologies that have enabled us to broaden our services to the customer. And that's the basis of true growth," concludes Rauschenberg.
ABC provides a complete range of advanced facilities that offer value-added services to dealer consignment, factory, financial institution, fleet/lease, and captive finance customers. Currently, the company has eight auction sites: ABC Atlanta, ABC Detroit/Toledo, ABC Indianapolis, ABC Minneapolis, ABC Murfreesboro, ABC Nashville, ABC Southeast Florida and ABC West Michigan. Auction Broadcasting Company maintains its headquarters at 1919 S. Post Road in Indianapolis. For more information about ABC, call 317.862.7325 or visit the company's website at www.auctionbroadcasting.com.
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